The European Commission has issued formal antitrust charges against Google, accusing the company of abusing its dominant position in the online advertising market. According to regulators, Google favoured its own advertising services over competing platforms, thereby limiting market competition.
The charges are part of a broader investigation into Google’s AdTech business and its alleged anti-competitive behaviour. The Commission may impose significant fines or even consider structural remedies, including a potential breakup of Google’s advertising operations, if the company fails to comply or reach a settlement. Google now has an opportunity to respond before the Commission takes a final decision.