LinkedIn is rolling out a new feature aimed at making articles and newsletters more engaging: video cover images. The update, which is currently being rolled out globally to all users, allows LinkedIn members to add a short video in the header slot of their articles and newsletters — a move that aligns with LinkedIn’s broader focus on video content.
What’s new?
The header image space on LinkedIn articles and newsletters now offers the option to “add a cover image or video,” as spotted by social media expert Lindsey Gamble. These cover videos play directly in the LinkedIn feed, providing an eye-catching way to attract readers. Video thumbnails will also appear in the emails sent to newsletter subscribers.
LinkedIn recommends uploading horizontal videos in a 16:9 aspect ratio, ideally around 30 seconds or less, to keep them short and engaging.
Why does it matter?
The move taps into the growing popularity of video on LinkedIn. The platform reports that video content is 20 times more likely to be shared than other post types and that video viewership is up 36% year-over-year. In addition, video generates 1.4 times more engagement than other formats, making it a powerful tool for creators and businesses looking to increase visibility.
Available for company pages too
This feature isn’t just for individual creators — company pages that publish long-form articles and newsletters will also be able to add video headers. LinkedIn first introduced long-form article publishing for company pages back in 2021 and has been expanding its content tools ever since.
By combining native articles and newsletters with the engagement potential of video, LinkedIn aims to help creators and brands reach wider audiences and capture more attention in the feed.
When will you get it?
LinkedIn confirmed that the video cover feature is rolling out globally over the next few weeks, so if you don’t see it yet, it should appear soon.
This addition gives creators and brands another tool to enhance their LinkedIn strategy — and with the proven engagement benefits of video, it could be worth incorporating into your content plan.