Meta is experimenting with AI chatbots that might slide into your DMs — here’s what we know
Meta is reportedly testing a new wave of AI-powered chatbots that could one day slide into your Instagram or Facebook DMs — and even remember what you talked about.
According to Business Insider, which first spotted the feature — dubbed Project Omni — Meta confirmed it is working on customisable AI chatbots that not only engage with you but also follow up on past conversations.
The chatbots are designed to “provide value for users and ultimately help to improve re-engagement and user retention,” as noted in project documentation seen by the publication.
For example, a bot called The Maestro of Movie Magic might send you a message like:
“I hope you’re having a harmonious day! I wanted to check in and see if you’ve discovered any new favourite soundtracks or composers recently. Or perhaps you’d like some recommendations for your next movie night? Let me know, and I’ll be happy to help!”
How it works
Meta says these chatbots will only reach out if you’ve already interacted with them — they won’t spam you out of the blue.
- Once you initiate a conversation, the bots can follow up within 14 days of the first message.
- To qualify for a follow-up, you must have sent at least five messages during that period.
These chatbots are being built through Meta AI Studio, the company’s no-code platform that lets users and creators create their own personalised bots with unique personalities and memories.
Launched last year, Meta AI Studio allows people to make bots that can:
- Suggest recipes like a virtual chef.
- Offer home decor tips like an interior designer.
- Even handle fan interactions for creators and influencers.
Bots can either be kept private, shared with the public through stories or links, or displayed directly on a Facebook or Instagram profile.
A growing trend — and a few concerns
Meta’s approach is similar to platforms like Character.AI and Replika, which already let AI bots start conversations and ask questions.
When asked about safety, Meta pointed to standard disclaimers warning that the chatbots “may be inaccurate or inappropriate and should not be used to make important decisions,” and are not licensed experts.
This experiment is also in line with CEO Mark Zuckerberg’s aim to address what he called the “loneliness epidemic.”
Interestingly, court documents revealed earlier this year that Meta expects its AI products to add another $2–3 billion in revenue this year, with projections suggesting the business could grow to $1.4 trillion by 2035. While monetisation plans haven’t been announced yet, Meta could introduce ads or paid subscriptions in the future.
The takeaway
For now, Meta’s experimental AI chatbots seem to be aimed at making conversations more engaging, more personal, and more frequent — with a clear eye on keeping users hooked while exploring future revenue streams.