Mumbai’s pizza scene just got a dash of star power — and a slap of spice — as rapper-entrepreneur Badshah officially entered the quick service restaurant (QSR) arena with Badboy Pizza.
In partnership with Ghost Kitchens India, the artist launched his first outlet in Mumbai’s Andheri, promising what he calls a “mass-premium” experience. The launch campaign didn’t hold back either: in true Badshah style, he appeared getting cheekily slapped in the face by a slice of pizza — driving home the brand’s tagline, “pizza that slaps.”
A menu that mixes global flair with desi attitude
Badboy Pizza’s menu reads like a world tour with an Indian passport. Diners can bite into a Dynamite Schezwan or Pushpa Pizza, or opt for an Italian-inspired Truffle Cacio-E-Pepe or Meh-Hee-Koh. Pricing remains approachable at around ₹400 per person — hitting that sweet spot between indulgence and accessibility.
Scaling big in three years
Badshah’s ambitions for Badboy Pizza stretch far beyond Andheri. With plans to open 50 outlets — a mix of dine-ins and cloud kitchens — in top metro cities, the venture aims to clock ₹150 crore in annual recurring revenue within three years.
While this is his first foray into QSR, it’s hardly his first entrepreneurial spin. The artist has earlier invested in fashion (Badfit), nightlife, fine dining, media, and even sports. But the growing appetite in India’s QSR market — projected to reach $139 billion by 2030 — seems to have tempted him to bet big on pizza.
More than just a business
“Badboy Pizza is an extension of my personality — rooted, bold and real,” Badshah said at the launch. “I’ve always dreamt of having my own pizza chain, and here it is.”
With catchy branding, ambitious numbers, and a menu that packs both sass and substance, Badboy Pizza is already setting the stage for a delicious disruption in India’s food scene.